• Conducted a market scan of tradeshows, publication advertisement and editorial placement opportunities for a CRM software company to complement marketing planning to contribute to annual sales efforts; identified specific opportunities within five industry segments that met client target profile.
• Streamlined the sales function of a technology services company by identifying key vertical industry segments including development of a process from sales prospecting to client engagement and the creation of targeted sales collateral, case studies and presentation materials. Generated $500,000 CDN in new business.
• Reorganized in-house print production process of a telecommunications company to improve customer service delivery and optimize production efficiency. Reduced print job turnaround from 2 weeks to 3 days. Direct cost savings of $50,000 in the first year.
• Created an organization reporting structure for a start-up technology company that experienced 200% growth in 12 months. Increased internal communications and provided timely feedback loop for management.
• Delivered a business evaluation for a growing day spa business to provide the owner with an assessment of all areas of the business with strategies to improve cash flow, reduce debt and promote the business in a highly competitive market.
• Developed a detailed project plan for the HR department of a major educational institution to prioritize project rollout for recruitment, orientation, training and employee engagement including the technology evaluation, best practices review, resourcing and budgetary requirements. Facilitated a stakeholder engagement process with over 40 stakeholders in 10 departments to ensure program delivery addressed individual needs.